The Effects of Visual Metaphors on AI Perception

This project investigated how visual metaphors in AI branding shape user perception. 53 survey participants rated six imagery types (brain, robot, Einstein, etc.) across intelligence, trustworthiness, and relatability. Results showed:
Blue brain → intelligence
Einstein → trustworthiness
Human-like robot → relatability (but uncanny valley risk)
The research underscores the ethical stakes of AI visual framing, showing how design choices directly influence trust and adoption.